Heartland Business Bank/Wisconsin Community Bank: Launch financial tool to boost profits for businesses

Media contact: Thomas Jensen, communications coordinator, (563) 587-4072 or tjensen@htlf.com.

ProfitMax turns bankers into strategic consultants

DEPERE, Wis. — The business bankers at Heartland Business Bank/Wisconsin Community Bank are now using the latest technology to give their clients the upper hand. Better known as “ProfitMax,” this strategic new business analysis tool offers vital insights into a business’s true financial picture and helps pinpoint opportunities for profit improvement.

“It’s the easiest and most efficient way to ‘get behind the numbers’ without outsourcing your financials to someone who might not have a deep understanding of your business,” said Kevin Tenpas, president of Wisconsin Community Bank and Heartland Business Bank.

ProfitMax instantly shows the cause and effect of certain business activities and demonstrates how incremental changes in key business drivers, such as sales, inventory, price and volume, impact the bottom line.

“Let’s say receivables are trimmed by five days; ProfitMax can demonstrate the ripple effect on other financial categories and show how reducing receivables will result in thousands of dollars in increased cash flow and interest savings,” Tenpas said.

ProfitMax can also paint a clearer picture for growing a business: Suppose a business is contemplating a new location. Based on its current financial situation, the business and bank lender can project what that might mean by studying the effects of a new loca tion on a company’s balance sheet and income statement.

In addition, ProfitMax can streamline financial reports, compare them with industry peers and create a one-page financial scorecard including an income statement summary, balance sheet, and checks on the health of key business drivers. It’s as easy as green, yellow and red lights.

* Green: A business is in the best operating quartile.

* Yellow: A business is in the 25 to 50 percent quartile.

* Red: A business is operating in the lowest 25 percent quartile.

Depending on what light a business is looking at, ProfitMax develops a benchmark for each key driver that corresponds to a specific financial goal. By using ProfitMax, those specific goals might then be achieved by using the Goalseek function, where the power of the software is unlocked showing the effect of incremental changes to the financial condition of a company.

Heartland Business Bank and Wisconsin Community Bank serve a large portion of Wisconsin. Feel free to call one of the business bankers listed below or visit http://www.thehbb.com or http://www.thewcb.com to learn more.

* Ron Markham serving businesses in Monroe area, (608) 328-4080

* Rick Cushman serving businesses in Madison area, (608) 203-1203

* Mark Maurer serving busines ses in Sheyboygan, Manitowoc, and Ozaukee, (920) 803-6006

* Craig Aderhold serving businesses in Brown County and in Michigan’s upper peninsula, (920) 983-5005

About Us

Heartland Business Bank and Wisconsin Community Bank are focused on delivering creative and flexible financial solutions to businesses. Its’ a proud member of Heartland Financial USA, Inc., a diversified financial services company dedicated to the preservation and growth of community banking.