Victorinox Swiss Army: Celebrates 125th anniversary with the commencement of a North American road tour

NOTE: Victorinox Swiss Army will be in New Glarus at the Swiss Center of North America on June 23rd.

VICTORINOX SWISS ARMY CONTACT:

Stacy Forgang

LaForce + Stevens

212.242.9353

Sforgang@lsagency.com

Renee Hourigan

Victorinox Swiss Army, Inc.

203.944.2387

renee.hourigan@swissarmy.com

VICTORINOX SWISS ARMY TO VISIT MULTIPLE CITIES THROUGHOUT THE U.S. AND CANADA DURING SUMMER 2009 CELEBRATING THE HERITAGE OF ITS ICONIC BRAND

Monroe, Connecticut – In celebration of the brand’s 125th anniversary, Victorinox Swiss Army will be hitting the road with the “125 Years – Your Companion For Life” Consumer Road Tour. Housed in a Victorinox branded Airstream trailer, the exhibition will showcase the company’s history and products during a multi-city tour travelling between April and October 2009. The Victorinox Swiss Army Airstream will make stops at major consumer events as well as at key retail locations throughout the U.S. and Canada

The “125 Years – Your Companion For Life” exhibition will recount, on film and photographs, the history of Victorinox Swiss Army starting from the day Karl Elsener first opened his cutlery workshop in Ibach, Switzerland in 1884. In addition to the brand’s history, visitors will experience special collections of cutlery, Swiss Army Knives, timepieces, travel gear, sportswear, and fragrance commemorating the milestone anniversary. Product highlights include the Heritage Knife, a reproduction of the original Soldier knife used by the Swiss Army in 1891, a travel alarm clock modeled after a Swiss Army Knife, and a collection of military-inspired Limited Edition woven shirts, to name a few. Visitors will also have the opportunity to win a trip for two to Switzerland.

Consistent with the theme, “125 Years – Your Companion For Life,” Victorinox is excited to invite visitors to take part in a journey through the brand’s past and future,” said Rick Taggart, President of Victorinox Swiss Army. “We want to celebrate the heritage of Victorinox Swiss Army and our 125th anniversary with our most loyal fans and hopefully make some new friends along the way. From images of the original factory in Ibach to the history of the Soldier knife, visitors will experience the values of Victorinox Swiss Army, which are rooted in quality, dependability and social and environmental responsibility.”

The 34-foot Airstream trailer will be towed by a branded Ford F-450 Super Duty Powerstroke Biodiesel truck. Both the biodiesel fuel powering the truck as well as the drag reducing aerodynamic contours of the Airstream, will allow Victorinox Swiss Army to celebrate its anniversary in an environmentally friendly manner.

The “125 Years – Your Companion For Life” tour will be visiting events in 8 major cities, including:

* Vancouver Sun Run – Vancouver, BC, Canada, April 17-19

* Pier 39 and Bay to Breakers 12K Road Race – San Francisco, CA, May 14-17

* Denver and the Teva Mountain Games – Denver and Vail, CO, June 2-7

* Seattle International Film Festival – Seattle, WA, June 11-14

* Taste of Chicago – Chicago, IL – June 26-28

* Boston HarborFest/ChowderFest – Boston, MA, July 2-5

* Montreal Hot Air Balloon Expo – Montreal, QC Canada August 8-16

* Adventures NYC Outdoor Festival – New York, NY, August 29.

For more information on the “125 Years – Your Companion For Life” tour, please visit 125years.swissarmy.com

About Victorinox Swiss Army

2009 marks the 125th anniversary of Victorinox Swiss Army, Your Companion for Life. Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged cutlery, fragrances and LED lighting products; VICTORINOX SWISS ARMY timepieces, and VICTORINOX cutlery. It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London and Tokyo. Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR. The company Web site is located at http://www.swissarmy.com. Victorinox Swiss Army, Inc. is based in Monroe, CT. “VICTORINOX”, the famous Victorinox Cross and Shield, and “SWISS ARMY” are trademarks owned by Victorinox AG and its affiliates and are registered in many countries.

About Airstream

Airstream, Inc., a division of Thor Industries, is the oldest recreational vehicle manufacturer in North America. Today’s Airstreams are the perfect blend of timeless exterior style, modern interior luxury and convenience, and durable all-American construction. A complete line of Airstream models makes any excursion, whether it’s a cross-continental trek or a trip to the beach, a comfortable and exciting journey. Adventure, inspired by Airstream. For more information please visit http://www.Airstream.com call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.