First Business Equipment Finance: Promotes Tom Rude

Contact:

Jodie Johnson

Assistant Vice President – Marketing

First Business Financial Services, Inc.

Phone 608-232-5910

jjohnson@firstbusiness.com

MILWAUKEE, WI, May 27, 2009 – First Business Equipment Finance announced today that Tom Rude has been promoted to First Vice President. First Business Equipment Finance is part of First Business Financial Services, Inc. (NASDAQ: FBIZ).

Tom has over 27 years experience in equipment leasing and financing. Prior to joining First Business Equipment Finance in early 2006, he held bank-related business development positions with Wells Fargo Equipment Finance and U.S. Bancorp Equipment Finance.

Tom spent the first 12 years of his career with Associates Commercial Corporation in several management roles, followed by five years in business development with Orix Credit Alliance — specializing in transportation, construction, and manufacturing equipment and vendor finance.

He received his BBA in Finance from the University of Wisconsin-Whitewater.

About First Business Equipment Finance, LLC.

First Business Equipment Finance serves small- and middle-market companies with customized leases to satisfy its clients’ cash flow, tax planning, balance sheet management, and equipment needs. It offers a full array of leasing products including operating and capital leases, terminal rental clause (TRAC) leases, project leases, equipment loans, and vendor finance programs. For additional information on First Business Equipment Finance, visit http://www.firstbusiness.com or call 262-792-1400.