Madison, Wis. — Singer LeAnn Rimes has come a long way since topping the country music charts at age 13 with her hit “Blue.” With two Grammy Awards, an American Music Award, three Academy of Country Music honors, 12 Billboard Awards, and 37 million records sold, Rimes is exposing a new, more intimate side to her fans. Helping to encapsulate her persona on and off the stage, Planet Propaganda developed a new logo and related visuals for the artist.
The new look was approved during Rimes’ recent tour is support of her latest album “Family,” in which she debuts as a songwriter, and takes fans on an emotional journey through her past and present. The pinnacle song, “What I Cannot Change,” has become both a personal mantra, and an invitation for fans to share their own stories of overcoming life’s struggles. Celebrating the things she can change, Rimes’ new logo and iconography are personal and mature, emphasizing the talented woman who has come into her own as an artist and woman.
John Besmer, Planet Propaganda’s principal and creative director, worked closely with Rimes on the project. “LeAnn’s got a great eye and a strong sense of where she’s headed as an artist,” said Besmer. “We tried to reflect that in the logo: a refined look, but at the same time playful and bold.
Planet Propaganda is a print, interactive, and motion design company committed to shaping passion-based brands. Founded in 1989 in Madison, Wis., Planet serves a varied roster of national clients, including Trek and Gary Fisher bicycles, Burton Snowboards, Harley-Davidson, MTV, and Teva Footwear. For more information, please visit http://www.planetpropaganda.com.
