Brett Favre Welcomed Back as Spokesperson for Snapper Brand Lawn Mowers

MILWAUKEE, Aug. 1 /PRNewswire/ — Brett Favre is back in the game … the lawn mowing game that is. The Briggs & Stratton Power Products Group announces the re-signing of professional quarterback Brett Favre as the spokesperson for its Snapper brand of lawnmowers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080801/AQF007)

“Who wouldn’t want Brett Favre on their team?” asks Troy Blewett, director of dealer channel marketing for the Briggs & Stratton Power Products. “He’s the ideal spokesperson for our brand. Not only does he enjoy mowing his own lawn, but the attributes he is known for as a quarterback-long-term durability and superior performance-are the same ones homeowners closely associate with our products,” Blewett comments.

Importantly, Favre spends much of his free time in Hattiesburg, Mississippi, cutting several acres of grass, so he knows a thing or two about lawn mowers.

“When I’m away from football, I love spending time on my Snapper,” Favre says. “I just cannot imagine someone else mowing my lawn. It’s something I can look back on at the end of the day and be proud of,” he says. “And someday, after I retire, I imagine I’ll spend even more time on my mower.”

Favre has been promoting Snapper lawn & garden products since 2004 and will continue to appear in television, radio and newspaper ads for the Snapper brand, as well as being featured prominently in sales literature, in-store displays and on the brand’s website. The new agreement is for a minimum of two years.

For more information about Snapper products, to locate your nearest Snapper dealer or to enter for a chance to win a Brett Favre autographed jersey, visit http://www.snapper.com/. Certain Snapper models are also available at Sears. Visit “Where to Buy” on the Snapper website for details.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080801/AQF007
PRN Photo Desk, photodesk@prnewswire.com
Source: Briggs & Stratton Power Products Group

CONTACT: Troy Blewett, Director, Dealer Channel Marketing, of Briggs &
Stratton Power Products Group, +1-262-957-8206

Web site: http://www.snapper.com/