Track Storms Online With New Interactive Web Application

MADISON — It’s happened to all of us — we plan a day of outdoor fun around the weather forecast, only to have our day ruined by stormy weather. While the weatherman may not be perfect, MyWeather, the industry leading developer of weather and traffic digital content, has unveiled a new interactive application that puts you in the position of weatherman, allowing you to stay one step ahead of approaching storms.

ESP:Online is an application sold to TV stations, newspapers and other media companies that allows you to zoom, scroll and pan the map to view radar and cloud cover down to the street level. Combining high-quality radar with Microsoft’s Virtual Earth(TM) technology provides a cool and innovative weather experience, letting you view weather conditions at your exact spot on the map. This precision also allows you to view golf courses, schools, stadiums, or any other key points of interest.

ESP:Online also includes a storm tracking feature, so you can see a storm’s intensity, speed and position by clicking on individual cells within the storm. The application uses National Weather Service data and MyWeather’s patented technology to provide some of the most comprehensive, hyper-local data available in the industry, including the potential for damaging winds, large hail and heavy rain. You can also click on storm cells to view their projected path and arrival time. By breaking the storm into individual cells, the application lets you focus on the specific part of the storm moving toward your area. Instead of relying on a meteorologist forecasting weather at the city level, you can now view severe weather for the locations most important to you.

“Our goal is to provide the most personalized weather experience possible,” said Chris Kelly, MyWeather’s Executive Vice President of Strategic Partnerships. “ESP:Online gives users weather information unique to their precise location, something previously unattainable with broadcast and online weather solutions.”

Visit http://www.myweather.net/ for demos of ESP:Online and other products including MyWeather’s latest offering, Hurricane Tracker.