Oscar Mayer Teams Up with Mario Lopez to Introduce New Premium Beef Franks
MADISON, Wis., June 10 /PRNewswire-FirstCall/ — The summer grilling season just got a little bit hotter now that Oscar Mayer is teaming up with Broadway Actor Mario Lopez to introduce the new Oscar Mayer Premium Beef Franks. Joined by the world famous WIENERMOBILE vehicle and the new Mini WIENERMOBILE, Lopez is firing up the grill in Times Square on June 10 to give New Yorkers a first taste of the new beefier, juicier frank from America’s favorite hot dog brand.
Beefier and Juicier
The new Oscar Mayer Premium Beef Franks are made with high quality cuts of beef and a flavorful blend of unique spices for a taste the whole family will love. They also have no artificial flavors, colors, fillers or by-products and are packaged in the same easy-to-use re-sealable package to lock-in freshness.
Hot Dogs for a Cause
In honor of the brand’s 125th anniversary year, Oscar Mayer is beefing up the New York barbecue by spreading the love of lunch to America’s Second Harvest — The Nation’s Food Bank Network with a $100,000 donation. But the philanthropy does not stop when the New York lunch crowd slows down. The Oscar Mayer WIENERMOBILE vehicle is hitting the road this summer with opportunities to sample the new franks and collect even more donations to benefit local America’s Second Harvest members in the communities it visits coast-to-coast. To find out how you can help, visit http://www.oscarmayer.com/. Oscar Mayer Premium Beef Franks are available nationwide for a suggested retail price of $3.99. Visit http://www.oscarmayer.com/ for more information on Premium Beef Franks, and to learn how you can help spread the love of lunch to your local food bank.
ABOUT KRAFT FOODS INC.
For more than a century, Kraft (http://www.kraft.com/) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE:KFT) is listed on the S&P 100 as well as the Dow Jones and Ethibel Sustainability Indexes.
First Call Analyst:
FCMN Contact: nbenovitz@webershandwick.com
Source: Kraft Foods
CONTACT: Noelle Overly, +1-312-988-2109, Noverly@webershandwick.com, for
Kraft Foods; or Syd Lindner of Kraft Foods, +1-608-285-6820,
Sydney.Lindner@kraft.com
