LITTLE CHUTE, Wis., June 4 /PRNewswire/ — LoanSifter (http://www.loansifter.com/) and OriginationPro (http://www.originationpro.com/) announce a partnership to help loan officers deliver high-impact email marketing campaigns. NewsletterPro, the industry’s leading newsletter system from OriginationPro, offers a perfect complement to LoanSifter’s versatile, real-time email campaign rate distribution. The combined email campaign system keeps prospects and referral sources informed and excited about the products loan professionals have available and strengthens those relationships. “We’ve received overwhelming interest in our email campaign features, due to our ability to provide targeted rates for customized scenarios,” said LoanSifter president Bruce Backer. “Our customers have been driving us toward adding market update content that will further increase the results of these campaigns. We are excited to partner with an industry leader like NewsletterPro, knowing its excellent reputation for driving campaigns that produce results.”
As part of the partnership agreement, LoanSifter customers will have the ability to add the NewsletterPro Marketing System to their offerings; and OriginationPro’s customer base will have the ability to access LoanSifter’s powerful and customizable product and pricing engine.
According to Dave Hershman, president of OriginationPro and leading author and speaker to the mortgage industry, “With the markets changing significantly, finding the right loan scenario for loan originators is an important part of the equation; however, the second part is keeping those customers and prospects engaged for the long-term. The partnership between LoanSifter and OriginationPro provides loan professionals with a valuable way to not only find the right loan for the right prospect, but to also continually market to their customer sphere. For the originator, this helps them save time and money and increase their income. And for the borrower, it means finding the best loan product and keeping in touch with the loan professional that can help them achieve their financial goals.”
About LoanSifter
LoanSifter Prime is a fast, customizable engine focusing heavily on the product decisioning and pricing needs of the Prime/Alt-A market. LoanSifter Subprime efficiently handles the heavy underwriting guidelines required in the Non-prime market. Its robust offerings position LoanSifter as the industry’s most comprehensive comparison search for Prime, Alt-A, and Non-prime pricing and pre-approvals. For more information, call 920.687.1222 or visit http://www.loansifter.com/.
About OriginationPro
Mortgage lending is special business — unlike any other. It affords the unique ability to help our neighbors achieve their slice of the American Dream and help guarantee their financial security. OriginationPro.com is committed to finding and delivering the industry’s most effective business development tools and marketing strategies for the mortgage and real estate industries. For more information, call 800.581.5678 or visit http://www.originationpro.com/.
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FCMN Contact:
Source: LoanSifter
CONTACT: Pam Selker Rak for LoanSifter, +1-412-221-4550,
pam.rak@mktgcommunications.com
Web site: http://www.loansifter.com/
http://www.originationpro.com/
