Pull-Ups Training Pants Signs on Celebrity Mom for the Premiere of Free Potty Training DVD
NEENAH, Wis., May 29 /PRNewswire/ — Celebrity mom Melissa Joan Hart is about to play her most important role yet — potty training parent. In celebration of June Potty Training Awareness Month, Pull-Ups(R) training pants gives parents across America a VIP ticket to hear from Melissa as she embarks on this important milestone with her 2-year-old son, Mason. The Pull-Ups brand is helping make the process easier for Melissa’s family, as well as the 6 million other potty training toddlers, with new interactive and expert resources available along with the free Pull-Ups Big Kid(R) Central DVD throughout the summer.
“When Mason first showed signs that he was ready to use the potty, my husband and I were really excited and — more than anything — proud,” says Melissa. “Potty training is one of the first times I’ll be able to act as a teacher to my son, and that adds a little pressure. I’ve teamed up with the Pull-Ups brand to share my experience and learn from their expertise and resources, which I hope will inspire other parents and let them know they aren’t alone if they have questions.”
Throughout the months of June and July, parents can log on to Pull-Ups.com to read Melissa’s online potty training journal. They can visit weekly to read a new update on Mason’s potty training successes and the bumps in the road the family faces while helping him make the transition to training pants from diapers. In addition, parents can watch two online video diaries following Melissa and Mason’s progress on their potty training journey.
“The Pull-Ups brand is thrilled to be teaming up with Melissa Joan Hart for Potty Training Awareness Month,” says Bob Thibault, president, Kimberly- Clark Child Care Marketing. “Melissa is a celebrity mom, but most importantly she is a hands-on and involved parent. The journey she’s going through with potty training is the same as any mom, which makes her a relatable fit for the Pull-Ups brand and other potty training moms.”
Achieve Big Kid Success with New Interactive Pull-Ups Brand DVD
The Pull-Ups brand recognizes that parents can be confused and often intimidated by potty training — even celebrity moms. To give parents the resources needed to help their children succeed with potty training, the Pull- Ups brand is offering the Big Kid Central Potty Training Success DVD free at Pull-Ups.com and at select retailers while supplies last. Big Kid Central offers an interactive guide to potty training for families by providing techniques, tips, songs and games to help all children no matter their stage in the potty training process. It features a potty training approach that’s flexible so that it fits every family’s busy lifestyle and helps lessen the anxiety that can be associated with potty training — for both parents and kids.
Additional Resources from the Pull-Ups Brand
Back again this year, the Pull-Ups brand assembled the Potty Training Partners — a panel of dedicated pediatricians and parenting experts — to offer a parent’s perspective on potty training. Parents can visit Pull-Ups.com to ask questions to the expert panel and check out the new video section.
Since no two children train alike, the Pull-Ups brand offers a variety of training pants that allow parents to tailor their potty training approach to meet their child’s specific needs and learning style. To find more information about Pull-Ups brand training pants products, visit Pull-Ups.com.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world’s population — trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 136-year history of innovation, visit http://www.kimberly-clark.com/.
For more information:
Clare Battersby
312.233.1307
clare.battersby@edelman.com
First Call Analyst:
FCMN Contact:
Source: Kimberly-Clark
CONTACT: Clare Battersby, +1-312-233-1307, clare.battersby@edelman.com,
for Kimberly-Clark
Web site: http://www.pull-ups.com/
http://www.kimberly-clark.com/
