GoodNites(R) Brand Celebrates ‘Positive Parenting Month’ This May

Authors of ‘Dirty Little Secrets From Otherwise Perfect Moms’ Offer Advice on Getting Kids Past Common Speed Bumps


NEENAH, Wis., May 5 /PRNewswire/ — GoodNites(R) Brand today declared May “Positive Parenting Month,” teaming up with moms and authors of the new book “Dirty Little Secrets From Otherwise Perfect Moms,” Trisha Ashworth and Amy Nobile. Throughout the month, GoodNites(R) will help parents feel better about and succeed at coaching kids through common childhood speed bumps like homework stress, friendship issues and bedtime battles.


“While writing our book, we spoke with hundreds of moms who were all dealing with similar challenges,” say Ashworth and Nobile. “As parents, it’s comforting to know that we aren’t alone, and it’s important to realize that we aren’t bad moms and dads because our kids have struggles. There’s no harder job than parenting, but if we are confident in our own abilities without judging ourselves, we’ll find some relief and focus on what’s really important.”


In celebration of “Positive Parenting Month,” GoodNites(R) offers extra help and advice to parents on GoodNites.com throughout May, including:

   *  A weekly positive parenting tip from Trisha and Amy giving parents
suggestions for how they can keep their own and their kids’
self-esteem intact while overcoming challenges
* An expert panel to answer personal parenting questions
* Advice on how to help kids get beyond speed bumps like homework
stress, friendship issues and bedtime battles


In addition to recognizing parents on GoodNites.com during “Positive Parenting Month,” GoodNites(R) offers the following resources year-round to help families manage bedwetting until children outgrow it.


GoodNites.com


An estimated five million to seven million children in the U.S. wet the bed. More than ever, parents are looking for a confidential source for information. By visiting GoodNites.com, parents can find bedwetting resources, including facts, advice and solutions. Parents can also read about other families’ experiences with bedwetting and connect with one another in an anonymous sharing space.


About GoodNites(R) Underpants and Sleep Pants


GoodNites(R) has products available to help children who wet the bed feel just like other kids, including GoodNites(R) Underpants and Sleep Pants – Sleep Boxers for Boys and Sleep Shorts for Girls. Products from GoodNites(R) not only help reduce anxiety around bedtime, but they also help protect kids’ self-esteem without prolonging bedwetting by giving them a sense of control over a situation that is not their fault.


GoodNites(R) Underpants and Sleep Pants can be found next to the disposable underpants in all leading grocery stores, mass merchandisers and drugstores nationwide. GoodNites(R) Sleep Pants can also be found in the children’s underwear department at select retailers.


About Kimberly-Clark


Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world’s population-trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 136-year history of innovation, visit http://www.kimberly-clark.com/.

   For More Information:
Clare Battersby
312-233-1307
clare.battersby@edelman.com


First Call Analyst:
FCMN Contact:


Source: GoodNites(R) Brand


CONTACT: Clare Battersby for GoodNites(R) Brand, +1-312-233-1307,
clare.battersby@edelman.com


Web site: http://www.kimberly-clark.com/
http://www.goodnites.com/