MILWAUKEE, April 24 /PRNewswire/ — A 100-year-old warehouse in downtown Milwaukee will open in July as the industry’s first modern luxury boutique hotel geared toward business travelers and the growing segment of motorcycle enthusiasts. A flavor of what guests can expect to experience at The Iron Horse Hotel is captured on the hotel’s new website: http://www.theironhorsehotel.com/.
The vintage modern chic of the building and its interiors are reflected in the website design. From the moment the hotel’s icon was inspired by the building’s distinct carved capitals, a close association to the Industrial Era has permeated everything from the hotel’s original art and custom furnishings to the brand imagery.
Like the hotel itself, the website offers plenty for both the business and leisure travelers.
Business amenities are outlined, including meeting rooms; wireless Internet access throughout the entire property; on-demand copies, faxing and a 24-hour business kiosk; generously scaled guest room desks and swivel chairs, and in-room universal connectivity panels to interface with 42″ LG(R) LCD flat screen TVs for operating and charging laptops, iPods(R), mobile phones and PDAs.
Leisure travelers will find an interactive map to local attractions; a list of special events throughout Milwaukee; and links to area arts, entertainment and recreational options.
From on-demand secretarial services for busy executives to packages that include packed saddle bag lunches, ride routes and post-ride biker rejuvenation massages, The Iron Horse Hotel’s blend of upscale business and leisure/enthusiast features makes it unlike any other premium hotel in the country.
“We’re not a motorcycle-themed hotel,” said owner Tim Dixon. “We are an urban boutique hotel with a mix of clientele that offers a truly experiential stay.” Dixon added that today’s motorcycle riders are senior executives, CEOs and successful entrepreneurs. “These are weekday business travelers accustomed to luxury hotels. We’ll offer this customer the business services they expect along with features and amenities that address their needs as riders.”
The Iron Horse Hotel is marketed and managed as part of the Desires Hotels portfolio of modern boutique hotels. Desires Hotels is on the global distribution systems (GDS) under the two-letter chain code “BT.”
To download a Fact Sheet and a complete press kit for The Iron Horse Hotel, go to: http://www.theironhorsehotel.com/media.php
To download high-resolution photography of The Iron Horse Hotel at: http://desireshotelspics.com/ please email brigette@bwpr.com or annie@zapwater.com for access user name and password
To learn more about The Iron Horse Hotel and inquire about reservations, please visit http://www.theironhorsehotel.com/ or call 888-543-IRON.
Opening July 2008, The Iron Horse Hotel(TM) transforms an Industrial era 100-year old warehouse into a modern luxury boutique hotel. Located in downtown Milwaukee, just blocks from the Midwest Airlines Convention Center and steps from the new Harley-Davidson Museum, The Iron Horse Hotel is the first in the industry to appeal to both sophisticated business travelers and the growing segment of motorcycle enthusiasts. The 102-room hotel — which includes two 1,000-square foot, two bedroom suites — offers complimentary wireless Internet, complete connectivity panels with iPod docking stations, 42″ LG LCD flat-screen televisions, luxury linens, a fitness center and spa treatment rooms. Dining options include 24-hour room service, a full-service restaurant offering indoor and outdoor terrace dining and lobby lounge service. For the business traveler, The Iron Horse Hotel boasts on-demand business services as well as a 24-hour walk-up business kiosk; meeting, banquet and catering facilities; and valet parking. For the motorcycle enthusiast, The Iron Horse Hotel offers secured covered motorcycle parking, rag bins, an on-site bike wash, packed saddle bag lunches, road trip maps and in-room storage areas for boots, helmets and heavy riding leathers.
The Iron Horse Hotel is managed by Desires Hotels, a Miami-based hotel management company which provides a wide range of services to both institutional and individual owners of independently branded modern boutique hotels in the United States and Caribbean. The Desires portfolio currently includes the award-winning 93-room Sagamore Hotel and the 87-room condo hotel The Strand Ocean Drive in Miami Beach, FL, the award-winning 76-room San Juan Water & Beach Club Hotel in San Juan, Puerto Rico, the 110-room Glenn Hotel in Atlanta, GA and the 229-room Hotel Mela in New York City, NY. For more information about Desires Hotels, call (305) 577-8484 or visit http://www.desireshotels.com/corporate.
Contact:
Brigette Breitenbach, Breitenbach Weiss, 414.270.3560; brigette@bwpr.com
Annie Neyman, Zapwater Communications, 312.943.0333; annie@zapwater.com
First Call Analyst:
FCMN Contact:
Source: The Iron Horse Hotel
CONTACT: Brigette Breitenbach, Breitenbach Weiss, +1-414-270-3560,
brigette@bwpr.com; or Annie Neyman, Zapwater Communications, +1-312-943-0333,
annie@zapwater.com
Web site: http://www.theironhorsehotel.com/
http://desireshotelspics.com/
