NASCAR Race Tickets Key Component In Extensive Marketing Campaign
MILWAUKEE, Wis. (April 9, 2008) – Sports fans who race into Car-X for their next auto repair or scheduled maintenance could be driving away with Milwaukee Mile NASCAR race tickets, it was announced today by the speedway.
This mutually-beneficial promotional partnership is anchored by an extensive, multi-media marketing campaign targeting automotive consumers in the greater Milwaukee area, with CarX promoting a race ticket offer with purchase to the Friday night, June 20 NASCAR Craftsman Truck Series race at The Milwaukee Mile.
In addition to the attractive NASCAR race ticket component, Car-X will receive the benefit of at-track exposure and visibility in a number of areas, including signage reaching over thousands of race fans attending the June 20 & 21 NASCAR events, during The Mile’s May 31 – June 1 ABC Supply / A.J. Foyt 225 IndyCar Series race weekend, and during the speedway’s August 22-24 Governor’s Cup weekend.
This Car-X marketing campaign is tentatively scheduled to begin April 28. Official details will be available at any of the 13 Car-X Auto Service locations in the greater Milwaukee area.
ABOUT CAR-X
Car-X Auto Service was founded in 1971 by a group of enterprising and experienced muffler shop owners. During the early years, Car-X was primarily an exhaust specialist. But today, Car-X Auto Service has more than 175 locations that provide just about any automotive repair you can imagine. Car-X was ranked the #1 automotive services franchise by Success Magazine, and continues to evaluate their position and business to add products and services that are comparable to today’s auto repair climate. For more information, visit www.carxmilwaukee.com.
ABOUT THE MILWAUKEE MILE
The Milwaukee Mile’s 2008 racing season features the stars of the IndyCar Series racing on Sunday, June 1 – the Sunday following the Indianapolis 500 – in the ABC Supply / A.J. Foyt 225. Sharing the weekend will be the Indy Pro Series and the Sears Auto Center 150 USAR Hooters Pro Cup Series. Wisconsin’s biggest motorsports weekend happens at The Mile June 20-21, with back-to-back NASCAR races under the lights, featuring the NASCAR Craftsman Truck Series and NASCAR Nationwide Series (formerly Busch Series). The speedway’s traditional August 22-24 Governor’s Cup weekend features Wisconsin NASCAR superstar Matt Kenseth racing a super late model, the grassroots Mid-American Stock Car Series, plus ASALMS North and Challenge Divisions. For event tickets and information, visit www.milwaukeemile.com.
