Highly Visible Backstretch Naming Rights for Legendary Oval To Go Daddy
MILWAUKEE, Wis. (April 2, 2008) – The world’s oldest active speedway, The Milwaukee Mile, announced an agreement today with Go Daddy Group Inc., the world’s largest domain name registrar, making GoDaddy.com an official partner of America’s Legendary Oval.
The Milwaukee Mile will provide Go Daddy highly-visible positioning in front of thousands of loyal race fans and millions of television viewers, adding to GoDaddy.com’s growing involvement in major league auto racing in the United States.
This agreement re-badges the historic oval’s back straightaway the “GoDaddy.com Backstretch” and provides naming rights of The Milwaukee Mile Grid Girls, plus activation with the speedway’s Mobile Mile interactive display, trackside big screen visibility and fan midway access during event weekends.
Race fans will have Go Daddy in hand, as well, as The Milwaukee Mile race ticket backs will feature a special GoDaddy.com promotion aimed at saving customers money.
“Our sponsorship made sense on many levels, but the idea of watching our Go Daddy Girl – Danica Patrick – race down the GoDaddy.com Backstretch clinched it,” said Bob Parsons, CEO and founder of GoDaddy.com, an industry leading Internet company that helps people and businesses build their online presence.
Go Daddy’s first auto racing sponsorship was with the Indy Racing League’s Danica Patrick, IndyCar® Series’ most popular driver who became a “Go Daddy Girl” in December 2006 and appeared in Go Daddy’s 2007 and 2008 Super Bowl commercials.
Go Daddy, also the world’s largest paid hosting provider, recently announced their first NASCAR sponsorship with Hendrick Motorsports and JR Motorsports in the NASCAR Nationwide Series in six events in 2008, with NASCAR superstars Dale Earnhardt, Jr. and Mark Martin, among the drivers.
“We welcome GoDaddy.com as an official partner, and are pleased to play a highly visible role in Go Daddy’s increasing involvement in motorsports. There’s going to be plenty of great racing action on the GoDaddy.com Backstretch this summer, that’s for sure,” said Craig Stoehr, chairman of The Milwaukee Mile.
ABOUT THE MILWAUKEE MILE
The Milwaukee Mile is the world’s oldest active motor speedway, dating back to 1903. America’s Legendary Oval offers world-class auto racing featuring the stars of the Indianapolis 500 in the IndyCar Series June 1, plus the talented teams competing in the NASCAR Nationwide Series and NASCAR Craftsman Truck Series June 20 & 21. In addition, The Mile plays host to a diverse cross-section of short track series and racers including NASCAR champion Matt Kenseth, on the speedway’s traditional Governor’s Cup weekend August 22-24. The annual “Drive The Mile” event which allows fans to drive their personal vehicles around the track with proceeds benefiting charity is scheduled for May 4. For tickets and the latest on activities at The Milwaukee Mile, visit the speedway’s website, www.milwaukeemile.com.
