New Survey Reveals Where People Think Germs Lurk and How They Avoid Them
RACINE, Wis., April 1, 2008 /PRNewswire/ — The toilet brush’s reputation as one of the grossest items in the home may be the reason people dread cleaning their toilets. This spring cleaning season, a new Scrubbing Bubbles(R) Fresh Brush(TM) Survey(1) makes public people’s feelings about this necessary, but much reviled, household task. A solution to their germ-weary woes can be found with the Scrubbing Bubbles Fresh Brush toilet cleaning system that makes cleaning the toilet easier, quicker and less disgusting — and it’s the only cleaning system with different cleaning pads to tackle tough stains and touch-ups.
“Like many moms who are wary of germs in their homes, I tackle the places in the house where bacteria hide the most,” said germ-concerned mother and author Stacey Kannenberg. “It’s easy to imagine how a toilet brush that never gets cleaned or replaced between uses can harbor germs. We need busy households to ask the question, ‘when was the last time the toilet bowl brush was replaced?’ With the Scrubbing Bubbles Fresh Brush, there’s a simple way to keep the toilet clean without a germy toilet brush.”
Clean the Toilet? Maybe Next Week.
People think their toilets need to be cleaned regularly, but many confess an aversion to the chore. The Scrubbing Bubbles Fresh Brush Survey revealed:
— One in three (30 percent) U.S. adults admitted they only clean their
toilet when it looks noticeably dirty and 78 percent claim they clean
their bathroom to make visible surfaces appear to be clean.
— While one in five (22 percent) adults believe the toilet brush carries
more germs than a used sponge, 47 percent of adults who change their
toilet brush say they do so once a year or less and 11 percent of
adults say they’ve never changed it.
— It may come as no surprise that many couples may fight over who’s
responsible for what chores, since 28 percent of all adults would
rather pay household bills than clean the toilet.
— Toilet cleaning should be a regular habit considering the likelihood of
a toilet mishap: 27 percent of adults say their pet has drank from the
toilet, 12 percent say their children have put their hands in it, and
40 percent have dropped an object in the toilet.Want to Trash the Germy Brush? Try Scrubbing Bubbles Fresh Brush.
To effortlessly handle all toilet-cleaning needs and give you the perfect reason to finally throw away that ordinary, germy brush, try the Scrubbing Bubbles Fresh Brush. It makes it easy to keep your toilet clean with both Scrubbing Bubbles Fresh Brush MAX and Flushables pads. Here’s how it works:
— Disposable Scrubbing Bubbles Fresh Brush MAX pads remove stains like
hard water, limescale, rust and more — simply throw away the pad to
banish germs and grime.
— Scrubbing Bubbles Fresh Brush Flushables are great for quick cleaning
and daily touch-ups and are safe for plumbing and septic systems —
allowing you to just Flush the Germy Mess Away(TM).
— The Scrubbing Bubbles Fresh Brush curved handle fits both Max and
Flushables pads and gets into hard-to-reach places like under the rim
so there’s no place for grime to hide.
The Scrubbing Bubbles Fresh Brush toilet cleaning system is available in the home cleaning sections of food and mass-merchandise stores such as Target, Wal-Mart and others. The manufacturer suggested retail price for the Scrubbing Bubbles Fresh Brush MAX Starter Kit is $5.29.
For the first time, people have a complete solution for both everyday upkeep and hard-to-remove stains so toilet cleaning is less of a chore. The Scrubbing Bubbles Fresh Brush system makes cleaning the toilet easy and less messy so people don’t have to avoid cleaning their toilets and can finally throw away the ordinary, germy brush. It joins the rest of the Scrubbing Bubbles(R) line of innovative cleaning products that work hard so you don’t have to(TM).
More information about these and other innovative Scrubbing Bubbles products can be found at http://www.scrubbingbubbles.com/
(1) The SC Johnson Scrubbing Bubbles(R) Fresh Brush(TM) Survey was
conducted online by Harris Interactive between February 14 and 18,
2008 among 2,853 U.S. adults ages 18+. Because the sample is based on
those who agreed to be invited to participate in the Harris
Interactive online research panel, no estimates of theoretical
sampling error can be calculated. A full methodology can be obtained
by contacting Jenny Taylor or Apryl Ehmann.
SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 122-year old company, with over $7.5 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. http://www.scjohnson.com/
CONTACT
Jenny Taylor
262-260-4402
jataylor@scj.comApryl Ehmann
312-233-1232
apryl.ehmann@edelman.comWEB ADDRESS
http://www.scjohnson.com/
http://www.cleanhomejournal.com/
http://www.scrubbingbubbles.com/
First Call Analyst:
FCMN Contact:
Source: SC Johnson
CONTACT: Jenny Taylor of SC Johnson, +1-262-260-4402, jataylor@scj.com;
or Apryl Ehmann, +1-312-233-1232, apryl.ehmann@edelman.com, for SC Johnson
Web site: http://www.scjohnson.com/
http://www.cleanhomejournal.com/
http://www.scrubbingbubbles.com/
