Sieg Becomes One of Few Female Creative Directors at Larger Wisconsin Advertising Agencies
MILWAUKEE, Wis. – (March 31, 2008) – Zizzo Group Advertising and Public Relations; the region’s most fearless, results-driven, integrated marketing firm; announced the promotion of Michelle Sieg to the leadership team as vice president and creative director.
With this promotion, Sieg becomes one of a small number of women leading creative teams at larger Wisconsin agencies. In the metro Milwaukee area, Sieg is the only woman leading an advertising agency’s creative department. Out of the 25 largest Milwaukee-area advertising agencies reported in 2007 by The Business Journal Serving Greater Milwaukee’s Book of Lists, Zizzo Group is now the only advertising agency in the area to have a female leading the agency’s creative department.
In her new position as vice president and creative director, Sieg will direct the overall creative strategy of the firm for its business-to-consumer and business-to-business clients. Sieg will lead a talented team of writers, art directors and broadcast producers to generate innovative work that consistently appeals to target audiences.
“Michelle brings strong leadership skills to this position and has demonstrated that she is most deserving of this promotion,” says Anne Zizzo, president and CEO. “Michelle’s proven accomplishments will allow us to continue to provide strategic creative work that consistently delivers results for our clients.”
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Formerly the associate creative director, Sieg is well equipped with the experience necessary to excel in her new position. In her seven years with Zizzo Group, Sieg has developed a strong background in healthcare communications, with an emphasis on medical conditions, patient wellness and technological advancements.
A Minnesota native, Sieg attended Concordia University Wisconsin, and now lives in Milwaukee. Sieg is a member of Milwaukee Adworkers and the American Medical Writers Association and also volunteers her time with Special Olympics basketball, the Women’s Fund of Greater Milwaukee, the Crohn’s and Colitis Foundation of America, the Cystic Fibrosis Foundation and the American Diabetes Association.
About Zizzo Group Advertising and Public Relations
Zizzo Group Advertising and Public Relations is the region’s most fearless, results-driven, integrated marketing firm. In providing counsel to a wide range of regional and national business-to-business and consumer clients, the firm creates programs that are measurable, and drive its clients’ businesses. The firm specializes in advertising, public relations, strategic media planning and buying, branding, marketing, research and creative services. A Future 50 Company and one of Milwaukee’s fastest-growing agencies, Zizzo Group Advertising & Public Relations has been recognized as one of Milwaukee’s “Best places to work” by Milwaukee Magazine. For more information, visit www.zizzogroup.com.
