“How to Sell to the Opposite Sex” is among 80 lessons
Carlsbad, CA (November 2, 2007) — Chances are the people most of us encounter in our work lives are not really from Venus or Mars. All of them are actually from Earth, no matter how other-worldly they may sometimes seem to us.
Being natives of the same planet, however, doesn’t necessarily mean they speak the same language — especially in sales situations.
“There’s no doubt that gender differences have a real impact on interpersonal communications,” writes one of the sales experts featured in Top Dog Sales Secrets. Tim Turner, founder of the Dancing Elephants Achievement Group advises, “In the selling world, salespeople need to understand and adapt to gender communication differences.”
Turner urges salespeople dealing with customers of the opposite sex to “never assume that you understand, or are understood.” Instead of assuming, presuming, or guessing the other person’s meaning, he recommends “listening carefully, clarifying everything that is said and adopting a conversational style tailored to the particular customer and situation.”
A full chapter is devoted to Turner’s plain-spoken how-to advice on reconciling male “report talk” and female “rapport talk” in Top Dog Sales Secrets. The book features advice from leading sales lecturers, consultants, and corporate trainers.
Top Dog Sales Secrets offers advice on selling to the opposite sex among its 80 chapters of sales instruction from 50 nationally renowned experts.
“In creating the book,” says SalesDog.com founder and Editor Michael Dalton Johnson, “we avoided the trendy and theoretical and selected only practical and real-world sales advice. Our goal was to publish a book that would allow a salesperson to read a chapter in the morning and make sales with what he or she learned that afternoon.” “Major companies like Cisco Systems, IBM, and Microsoft happily spend tens of thousands of dollars for these gurus’ advice,” he added.
Top Dog Sales Secrets is published by SalesDog.com, an online resource site for sales professionals. SalesDog.com features the guidance and advice of over 100 leading sales authorities. Their free weekly newsletter has over 25,000 subscribers.
Top Dog Sales Secrets is available directly from the publisher at SalesDog.com or from Amazon.com and other online retailers.
Note to The Editor: For a review copy of the book, contact Tina LoSasso at editor@salesdog.com.
