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WisBusiness: The Podcast with Benjamin Morales, CEO of LatinoPro

This week’s episode of “WisBusiness: The Podcast” features Benjamin Morales, CEO of Milwaukee-based startup LatinoPro.

Morales is a graduate of UW-Whitewater and developed his business plan through the school’s Launch Pad accelerator program.

“We allow companies to get equipped with the finest Spanish-speaking talent depending on their specific needs,” he said.

He emphasizes the social impact of his company’s work, saying “we want to provide Spanish speakers with career and financial paths… [so that] they look in retrospect and really realize the value that we have.”


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