• WisBusiness

WisBusiness: The Podcast with Roxie Hentz for CEOs of Tomorrow
9/28/2018

This week’s episode of “WisBusiness: The Podcast” features Roxie Hentz, founding executive director of CEOs of Tomorrow.


This Madison-based nonprofit teaches social entrepreneurship to students, using market principles and bright ideas to bring about positive change. The end of 2017 marked its first full year, in which youth participants -- from fourth grade through high school -- piloted several revenue-generating business ideas.


These projects addressed problems like homelessness, childhood cancer, childhood hunger, animal abuse, disabilities, racial inequities in education and more. Each was profitable, and earnings were passed directly to those participating kids.


“They start with an idea, and they have opportunities to further iterate those ideas based on customer feedback,” she said. “Last year, there were 12 businesses launched; this year, we’ve already exceeded that number.”


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