This week’s podcast features a discussion with Dan Nelson, president, CEO and chief creative officer for Nelson Schmidt Inc., the marketing agency behind the ongoing talent attraction campaign for Wisconsin.
Nelson Schmidt worked with the Wisconsin Economic Development Corporation on the statewide Think-Make-Happen branding campaign, and created the millennial-focused promotions that are now running in the Chicago area.
“Early in our journey of economic development marketing and promoting Wisconsin as a place to do business, we realized that workforce development and promoting Wisconsin as a place to live was equally important,” he said.
See more on the state’s talent attraction campaign: http://wisbusiness.com/index.Iml?Article=389895
