vomFass: Owner launches delecTable, a new kitchen, bar and event space

Media Contact:
Maggie Baum
(608) 438-2814
maggiebcomm@gmail.com

Opening this week, fresh new addition to Madison’s food and drink scene offers innovative and interactive cooking, dining & drinking experiences

MADISON, WI – September 18, 2017 – A new kitchen, bar and event space, delecTable, is adding an innovative offering to Madison’s food and drink scene, created for Madison by the guy who brought vomFASS to the U.S. and housed within their flagship retail space at 3248 University Ave. Like a good recipe, delecTable is made up of a dash of this and a pinch of that: the immersive kitchen-bar concept is part cooking school, part fine dining establishment and part event center. The new space is set to open September 21 with a series of special grand opening events in the weeks to follow.

DelecTable goes well beyond the open kitchen/chef’s table concept to offer a host of unique, engaging and interactive cooking, dining and drinking experiences in a state-of-the-art space. The professional kitchen, featuring all Subzero-Wolf equipment, is an island in the center of eight dining tables. One side of the room is a fully-stocked bar with seating for 12. A clear view and three big screen TVs allow guests to follow all the cooking action as it happens. The design and features of the space create a much more personal open kitchen concept and provide an exceptional cooking class venue. In addition, being inside the vomFASS retail store provides for a host of unique arrangements and concepts for private social events including corporate functions, wedding rehearsal dinners and other celebrations.

“People have been craving a more experiential way to connect around food and drink, they have become more interested in how food is prepared, and chefs around the world have become celebrities in their own right,” says owner-founder Justin Gibson. “Our vision with delecTable is to take all this interest and engagement to the next level. Whether our guests are cooking a meal, tasting wine, or observing a professional chef in action, we cultivate our offerings in the hopes they’ll gather, linger and savor, as well as be entertained and inspired.”

With a restaurant background at the White Horse Inn and Damon’s in Madison, Gibson fell in love with vomFASS and its oils, vinegars, wines & spirits after walking into a store in Germany in 2005. He took that inspiration and worked with his father to establish first U.S. store here in Madison, and then expand it to more than 30 other franchise locations. Over the years, vomFASS customers have asked for ideas about how to use the unique products. Gibson has spent a decade planting the seeds for delecTable, thinking about all the ways to use and savor vomFASS products in culinary and mixology creation.

“A visit to delecTable – to learn, cook, dine or drink – is a full culinary experience, to arouse the senses and awaken the palate,” says Executive Chef Kristin Williams. “We do what we do for the love of food and drink, with an eye toward local, artisan and sustainable.”

DelecTable’s primary offerings include:
Cooking Classes: Attendees gain confidence in the kitchen, explore new culinary adventures and make creative dishes in expert led cooking classes in our state-of-the-art kitchen.
Dinner at delecTable: Every Saturday evening, guests are treated to a fine dining experience sure to arouse the senses and awaken the palate. Williams and her team prepare a feast including perfectly paired wine and spirits from delecTable’s expert mixologists. One seating of 28 people each Saturday; by reservation only.

Special Public Events: DelecTable will offer unique ticketed public events on Thursday evenings including winemaker dinners, guest chefs, cocktail and spirit tastings, and more.
Unique Private Events: Whether for a corporate function, rehearsal dinner or any other social event or celebration, the unique and interactive space at DelecTable will inspire and engage guests. Space available for groups up to 35 for seated dinners and up to 100 or more for casual events.

Gibson will run delecTable with the support of Williams and Culinary Director Matt Pace. Pace previously worked as Culinary Director of Food Fight restaurants overseeing nineteen locations. Williams, who left the typical restaurant kitchen to join the vomFASS team in 2014, has always looked for direct interaction with the guests sharing her love of food and drink. Collaborating with Gibson to make DelecTable a reality is the result of a shared vision to make cooking, dining and drinking more immersive and experiential.

That shared vision has helped shape delecTable’s initial offerings and grand opening events. Dave Heide, renowned chef and owner of Lilliana’s and Charlie’s on Main, will kick off Shining and Rising Star Chef nights – a new video series in partnership with Isthmus – on September 28. The series will offer guests the opportunity to watch and interact with some of the area’s most prominent and up-and-coming chefs and then savor their creations.

Other grand opening events include a six-course wine and food pairing featuring stories and descriptions by the prestigious Optima Winery Owner Nicol Duffy and Winemaker-Owner Susie Bynum of Susie Bynum Wines on Thursday, September 21; a special Tequila Launch Party tasting event on Friday, September 22; a Scotch release party featuring exceptionally rare, independently bottled whiskies on Friday, September 29; and the inaugural Dinner at delecTable on Saturday, September 30.

Throughout the grand opening festivities, for each visit and purchase guests will have the opportunity to earn entries into a drawing for special prizes and discounts. A grand prize drawing for a $1,000 gift certificate will be held on October 1.

Most events are ticket and/or require reservations. For more information about grand opening events as well as regularly scheduled programs and events, and to inquire about availability for unique private social events hosted at delecTable, visit delectableXp.com or call (608) 204-0300.

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About delecTable
Our mission is to cultivate a full menu of culinary experiences that arouse the senses and awaken the palate; that encourage engagement and participation in preparing and enjoying delicious food and drink; and that foster a sense of community and connection.

About Justin Gibson and vomFass
Featured in articles in Entrepreneur magazine and Franchise Times, Justin Gibson has been making a national name for himself in the food and business world for 10 years. With previous restaurant experience at the White Horse Inn and Damon’s in Madison, Wisconsin, Gibson discovered vomFASS and its oils, vinegars, wines & spirits while studying in Giessen, Germany on an exchange program in graduate school. He knew right away this was the place he’d buy gifts for the remaining people on his list … and not much longer after that the “aha” moment struck: this was this business he would start with his entrepreneurial, recently semi-retired father, David. The pair successfully secured the rights to franchise vomFASS in the U.S. and opened vomFASS in Madison in December of 2007. Despite an economy in recession, they grew it to more than 30 locations. Having proven the concept in the U.S., the parent company bought back the stores and U.S. franchise rights back, providing the seed money for Gibson to make his next entrepreneurial dream a reality. In fall of 2017, he launched delecTable, an innovative and interactive kitchen/bar concept. DelecTable offers unique, engaging and interactive cooking, dining and drinking experiences featuring vomFASS products.