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Sendik’s Food Market: Makes August sizzle with Hatch Chile Pepper Roasting event

Contact: Vicky Shokatz
(414) 239-0407

Milwaukee, Wisconsin – Sendik’s Food Markets is sparking a heat wave and celebrating summer’s hottest days with its popular Hatch Chile Pepper Roasting event. Over two August weekends, select Sendik’s locations will offer a unique variety of items made with Hatch chile peppers, and host its popular roasting that is sure to be an unforgettable experience. Peppers are also available for shoppers to purchase and use in their own recipes, from Hatch chile pepper enchiladas and stews, to flavorful ice creams and desserts.

Hatch chile peppers are grown only in the Mesilla Valley of New Mexico and are available for just a few short weeks each year in August and September. Harvested from fertile soil along the Rio Grande, Hatch chile peppers thrive in the river valley’s combination of nutrient-rich soil, intense sunlight and cool desert nights. The peppers develop thick walls and meaty, flavorful flesh unlike any other chile. They have a devoted following and have sparked exciting annual rituals across the country.

“With the roar of the roaster, the unforgettable taste and aroma of the peppers, there really isn’t anything else like our Hatch Chile Pepper Roasting in Wisconsin,” said Patrick Balistreri, family co-owner. “Many of our shoppers look forward to this annual event, and we’re so happy to be able to bring a bit of southwest flair to Milwaukee.”

Hatch Chile Pepper Roasting events will take place at the following times and Sendik’s locations:

Saturday, Aug. 19, 10 a.m.–5 p.m. - Franklin (5200 W. Rawson Ave.) and West Bend (280 N. 18th Ave.)

Sunday, Aug. 20, 10 a.m.–5 p.m. - Whitefish Bay (500 E. Silver Spring Dr.) and West Milwaukee (1740 Miller Park Way)

Saturday, Aug. 26, 10 a.m.–5 p.m. - New Berlin (3600 S. Moorland Rd.) and Grafton (2195 1st Ave.)

Sunday, Aug. 27, 10 a.m.–5 p.m. - Greenfield (7901 W. Layton Ave.) and Waukesha-Meadowbrook (701 Meadowbrook Rd.)

Unroasted Hatch chile peppers (medium or hot) are available for $2.99 per pound, and roasted Hatch chile peppers are available for $3.99 per pound. Shoppers can purchase a 25 lb. case of roasted Hatch chile peppers, and also a variety of items made with the peppers, including Bacon Hatch Pepper Flatbread Pizza and Roasted Hatch Pepper Corn Salad.

For more information and to pre-order Hatch chile peppers, visit www.sendiks.com/hatch.

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About Sendik's: Since 1926, the Balistreri family has been serving the greater Milwaukee community by combining quality food products with exceptional customer service. Shoppers can expect an entirely unique shopping experience: items made from scratch in the deli; bakery items baked fresh daily; signature, top-shelf meats; hand-selected produce; and an unwavering commitment to quality and service. Sendik’s goal is to provide the best grocery shopping experience, period. Learn more at sendiks.com.

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