Independent Business Association of Wisconsin: Presents “7 Steps to Building a High-Performance Culture”

Contact:

Judi Murphy

(262) 786-7424

judi@marketingwithmurphy.com

Brookfield, Wis. – August 4, 2017 – The Independent Business Association of Wisconsin
(IBAW) hosts a breakfast meeting on Friday, August 18 th , 7 – 9:00 am, at the Wisconsin Club,
900 W Wisconsin Avenue, Milwaukee, Wis. Presentation is “7 Steps to Building a High-
Performance Culture” featuring Scott Seroka, Principal of Seroka Brand Development. A plated
breakfast is served.

Steve Kohlmann, Executive Director of IBAW, said, “Scott Seroka, Wisconsin’s only Certified
Brand Strategist and Principal of Seroka Brand Development, will share his seven proven steps
to building a high-performance culture and compelling employer brand.” To register for the
August 18 th program, go to www.IBAW.com.

National speaker Scott Seroka’s additional takeaways will include 1) learn the #1 reason great
employees leave, 2) Learn how to manage Millennials to become your greatest employer brand
advocates, and, 3) Learn how to overcome the biggest obstacle to improving your culture.

Seroka said, “With the low supply and high demand for top-performing employees, you need to
confront your competition head-on by building a culture that will attract and retain the caliber of
people you need to grow your business.”

IBAW’s mission is to advance business prosperity through insightful programming, executive
networking, & member-driven public policy and advocacy. Membership encompasses service,
manufacturing, distribution, healthcare, technology, financial, consulting & others. A statewide,
non-profit association, IBAW members and sponsors employ thousands of Wisconsin workers.

Since 1973, the Independent Business Association of Wisconsin (IBAW) was formed for small
business owners to engage in conversation relating to legislation which impacts the bottom-line
costs of businesses throughout the state of Wisconsin. IBAW is a venue for high level CEOs,
CFOs, COOs, other upper management and entrepreneurs to network, exchange business ideas,
and become educated and involved on issues which impact their business.

For additional information, contact Steve Kohlmann, IBAW Executive Director, via email at
IBAWOffice@gmail.com