Hiebing: Hiebing selected as agency of record for Christian Brothers Automotive and Boys & Girls Clubs of the Austin Area
Contact: Amanda Fier
AUSTIN / MADISON – Hiebing was named the agency of record for Christian Brothers Automotive and Boys & Girls Clubs of the Austin Area (BGCAA). Efforts for both accounts will be based out of the agency’s Austin office. Partnerships with these brands underscore the growth of Hiebing’s Lone Star State office, which opened its doors in fall 2014 and now serves seven Texas-based clients in addition to various national clients.
For Christian Brothers, Hiebing is guiding the marketing strategy, inclusive of brand strategy, consumer research, creative development, media planning and social media. For BGCAA, Hiebing is handling marketing strategy, media planning and public relations as well as support for social media and various events.
“We are privileged to welcome these two organizations to our Texas roster and look forward to telling their stories in a meaningful way and furthering their growth,” said Dana Arnold, Hiebing’s managing director for the Austin office.
Christian Brothers is a rapidly expanding values-based auto repair franchise based out of Houston with more than 156 locations across the United States. The auto repair franchise’s mission is to ensure every customer is in control of their experience, informed at every step of the auto repair process and provided with context around how and why a fix is needed as well as the impact to the car’s overall operating system.
Christian Brothers selected Hiebing to be its marketing partner because of the agency’s knowledge and depth of experience with the franchise model, as well as for the agency’s shared core values of honesty and integrity.
BGCAA found Hiebing while seeking to hire its first ever agency of record in the face of a major milestone—its 50th anniversary in the Austin community—as well as several other hallmark initiatives the nonprofit has planned for 2017. BGCAA selected Hiebing for its marketing expertise as well as its longstanding relationship with the Boys & Girls Club organization—Hiebing’s Madison office has been partnering with the Boys & Girls Club of Dane County for more than two decades, providing marketing and PR for its annual campaign, a bike ride and other efforts over the years.
“We feel working with the Boys & Girls Clubs of the Austin Area is a very special opportunity to further our support of an organization we truly believe in,” said Arnold of Hiebing. “Everyone in our agency has a real heart for this nonprofit and the BGCA Movement, and we are excited to support and collaborate with the Austin team during such an exciting moment in this club’s history.”
BGCAA has a significant impact on the capital city community through its 28 clubs and four outreach programs, providing hope and opportunity to all kids, especially those who need it most. BGCAA helps more than 12,000 Austin youth each year—and more than 2,000 each day—grow into healthy, responsible, caring young adults.
About Hiebing: Named 2015 Small Agency of the Year—Midwest Region by Advertising Age, Hiebing is a full-service marketing communications agency with offices in Madison, WI, and Austin, TX. In addition to its expertise in branding, content development, public relations, social media, digital marketing and media planning, Hiebing acquired Fountainhead Brand Consulting in 2015, which is a wholly owned subsidiary focused in the areas of brand strategy and consumer research. Hiebing’s client roster includes well-loved and venerable brands like Culver’s, Montgomery Ward, Grand Hyatt San Antonio, Texas Industrial Remcor, Fiskars, Wollersheim Winery & Distillery and Schneider. www.hiebing.com
About Christian Brothers Automotive: Christian Brothers Automotive Corporation is one of the nation’s leading automotive service and repair franchise systems, with more than 156 locations in 23 states, including Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Kansas, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas and Washington. www.christianbrothersauto.com
About the Boys & Girls Clubs of the Austin Area: Boys & Girls Clubs of the Austin Area (BGCAA), is Austin’s leading youth development agency currently serving more than 12,000 kids via 28 Clubs and four outreach programs. 2017 marks BGCAA’s 50th year in the Austin area, a benchmark measured by thousands of local youth success stories. Club youth participate in high-impact development programs that compared to non-club youth result in better school attendance, better grades, higher graduation rates and a higher likelihood to attend college. Through support from local individuals, businesses and BGCAA Staff, Club youth are given the tools and opportunities to create great futures. www.bgcaustin.org