Laughlin Constable: Announces partnership with ThedaCare

FOR INFORMATION CONTACT – Brenna Sadler (414) 270-7266 / bsadler@laughlin.com

LAUGHLIN CONSTABLE ANNOUNCES PARTNERSHIP WITH THEDACARE

Agency to Lead Appleton-Based Health Care System’s Long-Term Integrated Marketing

MILWAUKEE (Jan. 5, 2015) – Laughlin Constable today announced it has been chosen by ThedaCare™, Wisconsin’s third-largest healthcare system and the first one in the state to be part of the Mayo Clinic Care Network, to partner on rebranding and long-term integrated marketing initiatives.

The selection was made after a competitive review.

“Healthcare has undergone major transformation in recent years, and it has become more and more important for ThedaCare to tell its story in a cohesive, creative and – most of all – community-minded manner,” said James Matheson, vice president of marketing and communications for ThedaCare. “We were very comfortable with Laughlin Constable from the outset. They have the ideas, experience and expertise to help sharpen our brand and put the focus on our patients, our communities and the compassion and drive of our staff and providers that sets ThedaCare apart. It’s an excellent fit, and we look forward to working together.”

ThedaCare includes seven hospitals throughout northern Wisconsin. Additionally, ThedaCare recently announced plans for a new regional cancer center in Appleton.

“ThedaCare is exactly the kind of partner we look for. Providing the best care possible is their own standard, and they are constantly searching for the new better in everything they do,” said Mat Lignel, president of Laughlin Constable. “Both ThedaCare and Laughlin Constable are committed to innovation and to going beyond the status quo. These shared values will be an asset as we work together to position ThedaCare for continued success and growth in a highly competitive, ever-changing healthcare marketplace.”

Laughlin Constable’s work with ThedaCare begins immediately.

About ThedaCare

ThedaCare™ is a community health system consisting of seven hospitals: Appleton Medical Center, Theda Clark Medical Center, ThedaCare Medical Center-New London, Shawano Medical Center, and Riverside Medical Center in Waupaca, Berlin Memorial Hospital, and Wild Rose Community Memorial Hospital. ThedaCare also includes ThedaCare Physicians, ThedaCare Behavioral Health, ThedaCare At Work and ThedaCare At Home. ThedaCare is one of the largest employers in Northeast Wisconsin with more than 6,800 employees. In October 2014, ThedaCare announced it would build a new, $44 million cancer center in Appleton. More information is available at ThedaCare.org, www.facebook.com/ThedaCare and on Twitter @ThedaCareHealth.

About Laughlin Constable

Laughlin Constable has been providing high-quality marketing services to its clients for more than 35 years. With offices in Milwaukee, Chicago, New York and New Jersey, the agency provides Full Circle Branding™ solutions including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $165 million. The agency’s clients include: Wisconsin Department of Tourism, Bon-Ton Stores, GE Healthcare, Lung Cancer Alliance, Master Lock, MillerCoors and McDonald’s Restaurants of Southeastern Wisconsin. For more information, please visit Laughlin.com, www.facebook.com/LaughlinConstable or follow LC at Twitter @LaughlinOutLoud.