MADISON, Wis., Nov. 20, 2014 /PRNewswire-USNewswire/ — Boys & Girls Clubs of America announced today Anthem Blue Cross and Blue Shield Foundation will award eight new Triple Play grants to local Boys & Girls Clubs in Wisconsin to improve the health and wellness of kids in the state. Thanks to the generous support of Anthem Blue Cross and Blue Shield Foundation, the Triple Play program in Boys & Girls Clubs in Wisconsin helped more than 28,000 youth engage in regular physical activity last year.
The grants help provide programming during out-of-school time that supports a healthy, active lifestyle. Boys & Girls Clubs around the state will receive a variety of grants to support Triple Play programming, focusing on being healthy holistically through the mind, body and soul.
Anthem Blue Cross and Blue Shield Foundation will be issuing the following grants to Clubs:
Boys & Girls Club of Fox Valley, Boys & Girls Clubs of Greater Milwaukee, Augusta M. LaVarnway Unit, Boys & Girls Club of Green Bay, Bruce W. Nagel Club and Boys & Girls Club of Oshkosh will each receive a $5,000Mind, Body & Soul Grant to implement Triple Play programming at their location for the first time
Boys & Girls Clubs of Central Wisconsin, Baraboo/Sauk Club and Boys & Girls Clubs of Janesville will each receive a $5,000Focus Grant to provide programming focused on teaching the importance of healthy eating habits and being physically active. Each Club will also focus on increasing their fruit and veggie consumption or physical activity as part of the grant
Anthem Blue Cross and Blue Shield Foundation will also award Boys & Girls Clubs of Green Bay, Bruce W. Nagel Club with a $3,000Innovation Grant to encourage the Club to provide innovative solutions to increased physical activity, nutrition awareness or fruit and vegetable consumption in their Club
Boys & Girls Clubs of Greater Milwaukee, Pieper-Hillside Unit will receive a $1,500Gamesroom Grant to facilitate additional socialization and positive physical and mental games and activities at the Club
“Many kids today are facing an uphill battle when it comes to eating right and understanding how to maintain healthy habits,” said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. “The Triple Play program and Boys & Girls Clubs are working to educate and help make healthy choices easier for kids. Through the program we are building a solid foundation of learning with activities that will help kids continue healthy habits and exercise into their adult lives.”
As Boys & Girls Clubs of America’s proven health and wellness program, Triple Play is a game plan for the mind, body and soul. Supported by founding sponsor The Coca-Cola Company and co-sponsor, Anthem Blue Cross and Blue Shield Foundation, the program’s three components encourage Club members to eat healthier (mind), become more physically active (body) and increase their ability to engage in healthy relationships (soul). Since the program’s inception in 2005, Triple Play has made 9.2 million connections with kids.
“Triple Play continues to be one of the most utilized programs in Boys & Girls Clubs around the country – changing the opportunity equation for kid’s health today,” said Wayne B. Moss, BGCA’s senior director of healthy lifestyles. “Without the support of our partners like Anthem Blue Cross and Blue Shield Foundation, we would not be able to impact so many kids each year. Triple Play provides much needed healthy lifestyles programming to kids who need it most, creating a positive foundation for them to grow and thrive as healthy, responsible adults.”
Anthem Blue Cross and Blue Shield Foundation is committed to improving health and strengthening Wisconsin communities. Through its Healthy Generations grant program, Anthem Blue Cross and Blue Shield Foundation works to identify the issues most in need of attention and then directs its financial support and volunteer efforts toward improving health in those areas. Promoting youth health and active lifestyles is an ongoing focus of the foundation.
The Triple Play grants announced today are part of a five-year, $10 million commitment from Anthem Blue Cross and Blue Shield Foundation’s parent company foundation to Boys & Girls Clubs of America to promote healthy lifestyles. This is the fourth consecutive year Anthem Blue Cross and Blue Shield Foundation has awarded Triple Play grants in Wisconsin.
About Triple Play
Triple Play: A healthy lifestyles Game Plan for the Mind, Body and Soul, was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services and with support from The Coca-Cola Company. The goal of Triple Play is to encourage kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. Triple Play includes five program components, each of which serves between 20,000 and 500,000 youth annually. Since its inception in 2005, Triple Play has made more than 9.2 million connections with kids across the country. In 2011, the WellPoint Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem’s inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.
