The Iron Horse Hotel: Named Boutique Hotel of the Year

Contact:

Company B, 414.750.7298

Brigette Breitenbach, brigette@companybonline.com

Sara Baumann, sara@companybonline.com

MILWAUKEE, WI (September, 2010) – In the first-ever award of its kind, The Iron Horse Hotel was named Boutique Hotel of the Year by the Boutique & Lifestyle Lodging Association. Awarded yesterday at the 2010 HD Boutique show in Miami, Milwaukee’s most experiential lifestyle hotel was recognized for its excellence in six distinct categories: Design & Architecture, Sustainability, Food & Beverage, Customer Service, Marketing & Sales and Operational Performance.

“We’re so excited to receive this award,” said The Iron Horse Hotel owner Tim Dixon. “Our hotel has quickly become a diamond in the rough – a property in design much like a NY or LA hotel but delivered with our staff’s famous Midwestern hospitality. Despite our September 2008 opening in the worst economic time for the travel industry, our small Milwaukee hotel has managed to compete at the same level as hotels in the major markets.”

The Iron Horse Hotel has been recognized with the Four Diamond Award by AAA. Ranked Milwaukee and Wisconsin’s #1 hotel on TripAdvisor.com for nearly two years, the hotel has previously been named to Condé Nast Traveler’s Hot List, National Geographic Traveler’s Stay List and Tablet10, the Top Ten Best Hotels in the Americas. The 100-room hotel has been continuously recognized for its distinctive design concept and its appeal to a unique audience, friendly toward both business travelers and motorcycle enthusiasts. This week alone, the hotel was featured in the New York Post and The TODAY Show, its third appearance on the top-rated morning network program.

For more information, please visit http://www.theironhorsehotel.com. The Iron Horse Hotel is managed by Desires Hotels, a Miami-based hotel management company. For more information about Desires Hotels and their locations, call 866-593-4330 or visit http://www.desireshotels.com