Contact: Chris Schellpfeffer
(608) 232-2300
Email: cschell@kw2ideas.com
Madison Agency Knupp & Watson & Wallman to Work for Free Oct. 7 – 8
MADISON, Wis. – (September 29, 2010) – Knupp & Watson & Wallman (KW2) has selected 19 non- profit organizations as recipients of Goodstock™, KW2’s 24-hour advertising marathon.
During the largest Goodstock event to date, nonprofits will receive free marketing services ranging from advertising and public relations to web site development and social media strategy. All work will be completed in a 24-hour period October 7 and 8, 2010. The organizations include:
A Fund for Women
Badger Honor Flight
Centro Hispano
Epilepsy Foundation Southern Wisconsin
FEED Madison
Gilda’s Club Madison
Gio’s Garden
Juvenile Diabetes Research Foundation of Western Wisconsin
Madison Children’s Museum
MARC Foundation of Dane County
The Prairie Enthusiasts
Rainbow Hospice Care
Safe Harbor Child Advocacy Center
Susan G. Komen for the Cure®, Madison Affiliate
Walbridge School
Wisconsin Foundation for School Music
Wisconsin Well Woman Program
YMCA of Dane County
VSA Wisconsin
Goodstock, founded in 2004, continues to grow each year. The 2010 event will serve more nonprofit organizations than ever before. In addition, ad agencies elsewhere have joined the effort.
“We successfully expanded Goodstock to include two other agencies, Luquire George Andrews (LGA) in Charlotte, NC and Harvey McKinnon Associates (HMA) in Toronto, ON and Vancouver, BC” said Andy Wallman, President of KW2. “I would love to continue that spirit by challenging other businesses, of all kinds, to think about how they can help nonprofits by donating goods, time or resources to a nonprofit they’re passionate about.”
In an unusual collaboration, teams from each agency will come together via Skype to hold brainstorming sessions to solve the marketing challenges of some of the nonprofit organizations.
“The premise of Goodstock is simple,” said Wallman “Nonprofit groups in our community do great work, but they don’t have great marketing budgets to deliver their messages. We decided to give them our undivided attention and expertise each year and to do as much good as humanly possible in 24 hours.”
The nonprofit organizations’ Goodstock applications are evaluated on the following:
The services they provide
Their need for, and inability to, fund marketing, advertising and PR initiatives because of budget cuts, reductions in donations or a measurable increase in demand for their organization’s services due to the economic downturn
Their status as a 501(c)(3)
Their availability to meet with their Goodstock team during the 24-hour period
Visit http://www.goodstock24.org and follow us on Facebook.com/Goodstock24; Twitter.com/@Goodstock24; and YouTube.com/Goodstock24.
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About KW2
Knupp & Watson & Wallman (KW2) is a creative communications company, offering advertising, marketing, public relations and interactive services. As passionate strategists, they’re on a mission to create extraordinary ideas that are bigger than brands. Founder of the Goodstock™ event, KW2 has donated $1.5 million in goods and services to nonprofit organizations. http://www.kw2ideas.com.