Contact: Lindy Kampman
515.280.4857
lkampman@ford.com
Uptown Ford and AJ Bombers celebrate the arrival of the Fiesta in style
MILWAUKEE, WI – The colors are irresistible and unmistakable – Lime Squeeze, Bright Magenta and Yellow Blaze, among others. But they’re only part of the appeal for eager enthusiasts of the new Ford Fiesta, now arriving in showrooms across the country.
Past Milwaukee Fiesta Agent Ryan Dembroski picked up his Fiesta at Uptown Ford in Milwaukee, and he couldn’t be more excited to own his own Fiesta. His experience driving the car for six months during the Fiesta Movement in 2009 made him realize that it wasn’t just an exciting car but functional as well.
“I got married during the Fiesta Movement, and someday we’ll have kids, so we needed a car that could fit our family,” said Dembroski. “I was able to customize the Fiesta to fit my personality and stay connected without sacrificing fuel efficiency and the space I need in a vehicle.”
“We’ve been hearing a lot of excitement about the Fiesta and we are absolutely thrilled to help get a previous Fiesta Agent and one of our own staff members behind the wheel of their own Fiesta,” said John Pentler, General Manager of Uptown Ford. “This is a fun, expressive car and we are looking forward to getting more people behind the wheel.”
The Fiesta has been a social media hit and Uptown built on the momentum by teaming up with AJ Bombers to host a Fiesta Party to celebrate the arrival of the all-new Fiesta. More than 100 curious Milwaukeeans had the opportunity for a firsthand look at the car everyone has been talking about. They were even able to try the “Fiesta Burger” throughout the course of the promotion at AJ Bombers. The Fiesta was the talk of the night with the Ford Fiesta Phenomenon spread to a social media audience that numbered nearly 75,000 friends and followers via their social networks.
“We were happy to be asked to help celebrate the arrival of the Fiesta,” said Joe Sorge, owner of AJ Bombers. “We had a great turn out and a lot of fun with all the excited Fiesta fans both at the event and from the buzz online.”
Milwaukeeans get a firsthand look at the car that has everyone talking – the new Ford Fiesta.
Fiesta has it all, and more
The all-new Fiesta features an expressive, vibrant design, fuel-efficient engine, high-quality materials, and a number of features and technologies not found on competitive vehicles. Designed to be versatile, personal and adaptable, Fiesta delivers best-in-class highway fuel economy of 40 mpg, convenience and connectivity, and an expressive color palette.
The available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
Fiesta delivers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC, integrating a driver’s mobile phone with Fiesta’s onboard, voice-activated communications and entertainment system.
Fiesta offers keyless entry and push button start, a feature unique within the segment. Fiesta also features Ford’s Easy Fuel® capless fuel filler system, a North American industry-exclusive, as standard equipment.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com.
