First Business Financial Services Inc.: Promotes Melissa Noble

Contact:

Kelley Dixon

Marketing & Events Coordinator

First Business Financial Services, Inc.

Phone 608-232-5774

kdixon@firstbusiness.com

MADISON, WI, April 12, 2010 – First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Melissa Noble has been promoted to Credit Analyst.

Melissa joined First Business as a Loan Support Representative three years ago with over 11 years of experience in the mortgage and real estate industries. She is currently in the process of completing a Bachelor of Science degree in Accounting. Melissa serves as Treasurer for Community Support Network, Inc., a not-for-profit daytime support agency for adults with developmental disabilities.

About First Business Financial Services, Inc. First Business Financial Services (NASDAQ: FBIZ) is a Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call 608-238-8008.