Media Contact:
Janet Arnold-Grych
Director of Marketing and Communications
Tel: 262-696-3365
Fax: 262-696-3366
E-mail: janet@mranet.org
Featured Speaker is CEO from Only Certified Training Facility in the U.S .
October 21, 2009 Waukesha, Wis. – MRA – The Management Association (MRA) has announced that Ralph Pontillo, CEO of the Manufacturers and Business Association (MBA) in Erie, PA will present an overview for business leaders on the systematic methodology of Blue Ocean Strategy on Tuesday, November 17, 2009 at MRA’s conference center in Waukesha. MBA is the only training site in the U.S. certified to teach the Blue Ocean Strategy approach and Pontillo is a nationally recognized leader in its application. Popularized in the book by W. Chan Kim and Renee Mauborgne, adopting a Blue Ocean Strategy allows companies to break away from the competition and shrinking markets by moving into new markets in which there are no competitors. The session runs from 9:00 to 11:00 a.m. and the cost is $85, $65 for MRA members. More information is available at http://www.mranet.org/blueocean. MRA is the largest employers association in the Midwest and has offices in Palatine, Illinois; Moline, Illinois; and Waukesha, Wisconsin.
Founded in 1901, MRA is a not-for-profit employers organization serving more than 4,000 employers throughout Wisconsin, Illinois, and Iowa, covering close to a half million employees. MRA applies its talent, tools and training to help organizations recruit, develop, and retain a powerful workforce. For more information on MRA visit http://www.mranet.org or call 800.488.4845.
