Capitol Lakes: Capitol Lakes and owner Pacific Retirement Services (PRS) celebrate one-year anniversary

Contact: Bruce Beckman

608-283-2074

bbeckman@retirement.org

Founded in 1975, downtown Madison’s only retirement community became an affiliate of national leader PRS and was renamed “Capitol Lakes” on April 2, 2008.

(Madison, Wisconsin) April 2, 2009 – One year ago today, Capitol Lakes™ retirement community (http://www.retirement.org/madison) became a proud affiliate of Pacific Retirement Services, Inc. (PRS; http://www.retirement.org), a national leader in the senior living and health care industry, which now manages Madison’s only downtown retirement community under its new name Capitol Lakes.

With PRS’s resident-centered care philosophy and its mission of creating and enhancing lifestyle opportunities for seniors, staff members of this accredited, not-for-profit Continuing Care Retirement Community have already conducted resident surveys to gain feedback, integrated new technologies, improved billing processes, and restructured the senior living and health care programs to offer more benefits to residents.

Among these changes is a change in attitude—from a medical approach with separate services and buildings, to a cohesive urban community designed for healthy aging in a friendly lifestyle that mirrors cultural downtown Madison. Capitol Lakes has become known as a leader in integrating the concepts of “Successful Aging,” which include these key components: eating well, staying physically active, exercising the mind, keeping a positive attitude, nurturing one’s spirit, and staying connected to friends, family and social groups.

Capitol Lakes is located at 333 West Main Street, Madison, Wisconsin 53703. Multiple residential styles, services, and levels of health care are all on campus. To learn more, call 608-283-2000 or 888-211-8801 and visit http://www.retirement.org/madison.

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About Capitol Lakes™

Capitol Lakes is an accredited, not-for-profit Continuing Care Retirement Community (CCRC) by trusted national leader Pacific Retirement Services, Inc. (http://www.retirement.org)—and it is the only retirement community located in the heart of downtown Madison. Stylish and progressive, Capitol Lakes offers every level of senior living on one campus, including an array of spacious residential styles, fine amenities, assistive services, skilled nursing and memory care, and sociable activities in a vibrant and actively involved lifestyle designed for healthy aging.

About Pacific Retirement Services, Inc. (PRS)

As a national, not-for-profit leader in the senior living and health care industry, PRS is at the forefront of the retirement revolution, transcending age to serve the actively involved seniors of today and tomorrow. Headquartered in Medford, Oregon, with another office in Memphis, Tennessee, PRS develops, operates, and manages a growing family of 55 organizations, including affiliated Continuing Care Retirement Communities (CCRCs), managed retirement communities, affordable senior housing centers, charitable foundations serving PRS residents, and a Community Services division that sends a network of volunteers into local communities to support people in need. For more information, call 888-724-6424 and visit http://www.retirement.org.