• WisBusiness


Gov. Doyle: On Trade Mission, Governor Doyle Opens First Harley-Davidson Boutique in Hong Kong
3/29/2004

Contact:
Jessica Erickson, Governor's Office, 608-261-2156

HONG KONG - On day nine of his trade mission to China, Governor Jim Doyle cut the ribbon on Harley-Davidson's first general merchandise boutique in Hong Kong. The Governor and Harley-Davidson officials said Sunday the opening signified the reemergence of Harley-Davidson in Asia after several difficult years brought on by the Asian financial crisis of the late 1990s.

"Harley is a great Wisconsin company that has grown to become an American icon - one that is recognized the world over," Governor Doyle said. "I am pleased to be in Hong Kong to celebrate Harley extending its reach to more and more customers worldwide."

"By buying Harley-Davidson merchandise, people can share a little bit of the Harley-Davidson experience," said Steve Wasser, Sales Director for Harley-Davidson's Asia Region. "I appreciate Governor Doyle being here as he works to promote Wisconsin exports throughout greater China."

The general merchandise boutique is located in Ocean Terminal Shopping Centre in Kowloon, Hong Kong. It will sell Harley-Davidson MotorClothes and memorabilia ranging from tee-shirts and ties to $1,000 leather suits. Harley's merchandizing helps to market the company's products not only to motorcycle enthusiasts, but also to those who may not otherwise have considered buying a motorcycle.

The Governor also participated in a five-year anniversary celebration for the Techno Harley-Davidson Dealership in Hong Kong. Harley-Davidson sales have been growing at about 15 percent a year for the past several years following the Asian financial crisis.

Governor Doyle is in China from March 19-31, leading the largest trade mission in Wisconsin history. Individuals can follow the trade mission by checking out the Governor's daily blog on his website, www.wisgov.state.wi.us. The blog includes the Governor's reflections on the trip, as well as pictures and soundclips.

Digital color photographs of the ribbon cutting are also available online at www.wisgov.state.wi.us.


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