Icehouse Offers Chance to Win Cool Adventure in Icelandic Hot Spot

VIP Trip to the ‘Capital of Cool’ Includes Tours of Glaciers, Scenic Snowmobile Trails and the Party Scene


MILWAUKEE, May 14 /PRNewswire/ — Reykjavik, Iceland, is one of the world’s hottest vacation destinations for those looking for amazing outdoor adventures or exciting nightlife. Thanks to Icehouse, a lucky consumer and three guests will win the trip of a lifetime to experience all that Reykjavik has to offer.


The Icehouse Gets You Goin’ to Iceland promotion, which runs through July 28, invites legal-drinking-age consumers to find an official entry code inside specially marked packages of Icehouse and enter that code at http://www.icehouse.com/. Hundreds of winners will receive cool merchandise, such as freezable beer mugs and backpacks. And one grand prize winner will receive a trip for four to Reykjavik, including deluxe hotel accommodations, spending money and the opportunity to explore the “Capital of Cool.”


“Icehouse drinkers are always looking for excitement and a great party, so we thought we’d give them a shot to win a once-in-a-lifetime adventure in Reykjavik — a city that’s famous for its nightlife,” said Icehouse Marketing Manager Kimberly O’Malley-Kurth. “From glacier tours to visiting the city’s hottest hot spots, Icehouse will make sure this trip is unforgettable.”


Official rules and an alternate entry method are available at http://www.icehouse.com/, which also features an interactive Viking Keg Toss, the ladies of Icehouse and a party aptitude test.


About Miller Brewing Company:


As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that captures approximately 18 percent of U.S. beer sales. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that established the American light beer category in 1975. Miller’s latest innovation is Miller Chill, a chelada-style beer brewed with lime and salt to provide a unique twist on refreshment. The company also brews Miller Genuine Draft, Miller High Life, Foster’s, Milwaukee’s Best Light, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Tyskie and offers the Sparks line of caffeinated alcohol beverages, as well as regional craft brews from the Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Miller is a wholly owned subsidiary of SABMiller, one of the world’s leading brewers with a global footprint spanning six continents. For more details, visit http://www.millerbrewing.com/.


First Call Analyst:
FCMN Contact:


Source: Miller Brewing Company


CONTACT: Tom Ryan of Miller Brewing Company, +1-414-931-3377,
Ryan2.Thomas@mbco.com; or Deron Nardo of Dig Communications, +1-312-577-1767,
dnardo@digcommunications.com, for Miller Brewing Company


Web site: http://www.millerbrewing.com/