The Stephen M. Ross School of Business Selects Mediasite for Webcasting in New State-of-the-Art Facility

MADISON, Wis., April 15 /PRNewswire-FirstCall/ — Sonic Foundry, Inc. (NASDAQ:SOFO) , the recognized market leader for rich media webcasting and knowledge management, today announced The Stephen M. Ross School of Business at the University of Michigan has selected Mediasite for lecture capture in its new $145 million business school facility.


The project — a 270,000-gross-square-foot building — will have seven floors housing twelve state-of-the-art classrooms, an auditorium and colloquium, faculty offices, student service activities space and a central gathering space. Construction is scheduled to be completed in November, and the building is scheduled to open for classes in January 2009. The building affirms the School’s commitment to creating a learning community of the future. By using Mediasite to seamlessly webcast classroom lectures and special events, faculty, students and corporate partners together will create instant knowledge archives for online learning, continuing education and professional development.


“Our new building provides an opportunity for us to transform the way we teach, collaborate and create new knowledge. Our School increasingly finds its people and their ideas spread out across the world. We selected Mediasite because, like Ross, it is a leader in capturing and delivering information globally,” said Edward Adams, director and chief technology officer at The Stephen M. Ross School of Business, University of Michigan.


“There is a groundswell of change happening in business education, as leading institutions diversify their learning methodologies to include course capture and knowledge management technology. The Ross School of Business, with its enterprise-installation of Mediasite, is solidifying its place as a leader in this pedagogical transformation,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “We are proud to be working with this internationally-recognized School and look forward to being a partner in extending their strategic advantage through Mediasite.”


The Ross School offers undergraduate, graduate and doctoral degrees, as well as an executive education program. Ross prepares graduates to lead globally diverse teams, consider the role of business in society and build organizational cultures that foster innovation. Its academic programs are consistently ranked among the best in the world by such publications as BusinessWeek, The Wall Street Journal and Financial Times.


Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by more than 500 colleges and universities, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.


About Sonic Foundry, Inc.


Founded in 1991, Sonic Foundry (NASDAQ:SOFO) (NASDAQ:http://www.sonicfoundry.com) is the recognized market leader for rich media webcasting and knowledge management, providing education and training solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.


Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.


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Source: Sonic Foundry, Inc.


CONTACT: Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com


Web site: http://www.sonicfoundry.com/