MILWAUKEE, Dec. 10 /PRNewswire/ — Dinner by Design, the largest meal company in the Midwest, today unveiled plans today to expand in Wisconsin.
According to Dinner by Design President and CEO John Matthews, the company is expanding in Wisconsin based on its strong brand awareness here and the company’s established distribution and support systems. In addition, Dinner by Design’s ability to bring busy families back to the dinner table with healthy, delicious dinners is well matched with the demographics in many Wisconsin communities.
“Dinner by Design has the #1 industry brand name in Wisconsin with 12 kitchens in operation in the state,” said Matthews. “Further expansion in the Midwest will increase customer convenience, and will significantly benefit Dinner by Design franchisees by providing more opportunity for meaningful co-op marketing and promotional efforts in the region.”
Dinner by Design has identified more than 15 new and exclusive franchise territories in Wisconsin including Milwaukee, Madison and other markets such as Wauwatosa, Sun Prairie, Janesville, Oshkosh, Appleton, Lacrosse, Fond de Lac, Manitowoc and Wausau.
In related news, Dinner by Design recently announced expansion in Illinois, Southeastern Michigan, St. Louis, Missouri and Des Moines, Iowa.
At Dinner by Design, people enjoy in-kitchen meal assembly sessions, fundraising events and private parties, as well as pick-up meal services. The company also provides proven and convenient meal-delivery programs to companies and organizations. As a result, customers save valuable time, stress and mess usually associated with dinner preparation.
The difference between Dinner by Design and others in this market segment is a new, industry leading business model with corporate and group delivery, the company’s quality of food, operational excellence, customer satisfaction and value added benefits to consumers.
In terms of business ownership, Dinner by Design offers an attractive franchise package including exclusive territories, site selection assistance as well as start up, training and marketing support, innovative technology solutions and menu development. “Because Dinner by Design is a Midwest based company, we can best serve franchisees with strengths in branding, local store marketing advertising; supporting infrastructure; and food distribution synergies,” said Matthews.
Dinner by Design currently has nearly 60 locations opened, and agreements for another 40 kitchens in the U.S. and Canada. Industry observers predict the concept of meal prep outside the home is becoming very popular and is at the same stage that trendy coffee chains were at 15 years ago. The Business Times Daily called Dinner by Design “one of the hottest new retail franchise sensations sweeping the nation” and Entrepreneur Magazine named Dinner by Design and this market segment one of the “Hot 29 Businesses to Start.” In a recent comparison study of all meal assembly companies, Dinner by Design was awarded, “Best Food.”
For more information people can visit http://www.dinnerbydesignkitchen.com/.
First Call Analyst:
FCMN Contact:
Source: Dinner By Design
CONTACT: Laurie Hobbs of Dinner By Design, mobile, +1-612-220-1176,
office, +1-847-381-7464, laurieh@dinnerbydesignkitchen.com
Web site: http://www.dinnerbydesignkitchen.com/
