• WisBusiness

Exact Sciences runs its first TV ads

5/3/2016

Exact Sciences says itís seen success with its first TV ads.

The Madison company, which makes the early colon cancer detector Cologuard, ran a 9-week TV test in six markets: Atlanta, Baltimore, Milwaukee, Madison, Sacramento and Tampa Bay.

And compared to five similar control markets, Exact Sciences says, the test markets saw 50 ...

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